Video campaigns play a critical role in any successful digital marketing plan. They can be an effective way to drive awareness and consideration, as well as important actions like visits to your website, lead form submissions, and new purchases. In fact, 70% of viewers say they’ve purchased products they found on YouTube.
To drive conversions with video ads on YouTube, check out these tips:
- Use Video action campaigns to make it easy for viewers to engage with your ads. Video action campaigns automatically scale your video ads with prominent calls-to-action to help you drive engagement while saving you time.
- Transform your existing static images into video assets with Video Builder (beta). Once you have a video, experiment with 5 or more different calls-to-action and headlines to reach the right audiences with the right messages.
- Automatically optimize for conversions with Smart Bidding. If you know what your cost-per-action (CPA) should be, use Target CPA bidding with a daily budget at least 15X your CPA. To drive as many conversions as possible, use Maximize conversions bidding at a daily budget at least 10X your average CPA.
- Focus on high-performing audiences and keywords from your Search campaigns. 80% of people say they typically switch between online search and video when researching products to buy.2 So your high-performing audiences and keywords on Search may also work well on YouTube — and with audience expansion, you can expand your reach to additional, relevant audiences.
- Understand how Video impacts other campaigns using cross-network reports (beta). Uncovering insights — such as which video ads assist conversions on Search — can help inform your CPA targets and budget planning.
Read: Learn how you can build a successful digital advertising strategy with Google Ads